For many business owners, social media is an afterthought that’s nice but not really important. While that was true in the early years of this century, that’s not the way it is today. Your social media marketing should be a key piece of your effort to connect with consumers and market the business. Here are a few reasons why you want to make better use of this resource.
Consumers and Social Media Searches
it’s no secret that many consumers turn to the major search engines when they want to find goods or services. In fact, that may be the first resource they utilize. What you may not know is that search engines isn’t the only place they look.
There’s a high chance of consumers using the social media platforms they like best to look for everything from restaurants to furnishings to where to get a new hairstyle. If you have accounts on those sites and make sure to post to them regularly, they are likely to turn up in those internal searches. It’s worth noting that accounts on the major search engines usually show up on the first page of results, something that’s also good for connecting with consumers.
Building Rapport With Current and Potential Consumers
It’s great that consumers find your social media accounts, but what happens next? If there’s nothing to motivate them to follow your business pages and accounts, they won’t do so. That also means they are less likely to return.
Give them something that makes them tarry long enough to bookmark or follow your page. Add content on a regular basis so they do come back and see what’s posted. If anyone does comment, be sure to respond in a positive way. This simple approach will build rapport that could convert into a lot of new revenue.
Posts That Can be Shared With Ease
Another point in favor of social media marketing is that posts are so easy to share. When you post content that people like, they are more likely to share it on their own timelines and put it in front of a larger audience. Think of it as one of the simplest approaches to passive marketing that is known today.
The potential to expand your reach is unlimited. Even a few people following and sharing your posts from time to time can bring in plenty of new followers. They in turn will make use of those links to your website, video site, and blog to learn more about your company. Ultimately, there will be inquiries and possibly purchase that would never have happened without social media.
The Effectiveness of Ads on Social Media Platforms
Some social media platforms make it possible to boost posts and effectively use them as ads. There are also tools you can use to deploy ads and attract more attention. Those resources are either free or they are available for a low cost.
Given the popularity of social media, this approach to ad deployment can be effective. As they click on those ads, the potential for conversions to sales are higher. The fact that they might lead to return sales is also something to consider carefully.
There’s no doubt that social media is here to stay. Why not make the most of what it has to offer? From a small business to a major corporation, this form of marketing is one that could mean increased revenues, enhanced reputations, and opportunities for growth that are beyond your expectations.